<div class=Wikinews interviews Amir Abbas Fakhravar about Iranian nuclear intentions
" />

Wikinews interviews Amir Abbas Fakhravar about Iranian nuclear intentions

Tuesday, April 9, 2013

File:Amir Philly 2.jpg

Iran has been operating a nuclear program for years and announced opening a new uranium facility on Tuesday. Its claims over nuclear enrichment are for a nuclear power program, although this requires 5% enrichment as opposed to the 20% enrichment level they claim the right to pursue which is more commonly used in nuclear bombs.

Wikinews interviewed Amir Abbas Fakhravar, the President of the Iranian Freedom Institute which is based in Washington DC, United States, also a research fellow at the The Institute of World Politics, about the Iranian nuclear program in light of recent talks with this week with the P5+1 group of countries.

((Wikinews)) What is your role at the Iranian Freedom Institute?

Amir Abbas Fakhravar: I am the President and Founder of the Iranian Freedom Institute.

((WN)) Iran seems unwilling to give up its nuclear programme, do you think they will eventually given the UN [United Nations] sanctions?

AAF: The only way Islamic Regime in Iran will give up its nuclear program is either full operation and military attack by the West or total oil sanctions. 85–90% of the the Islamic Republic’s money comes from crude oil sales. This money does not go to the Iranian people, but instead funds the nuclear program, the Revolutionary Guards, basijis, Hezbollah, and other terror operations worldwide. The Islamic Republic will be forced into abandoning its nuclear program when oil sanctions dry up the money supply.

((WN)) Do you feel the Islamic Republic of Iran is trying to provoke a response from the Western nations (USA, UK, France, Germany)?

AAF: A limited military response from the West which will not be for a regime change would be a gift to the Islamic Republic, and would feed the narrative of “overreaching, imperialistic Western governments” perpetuated by the regime. The IR is well aware of the rapid decline in support from the Iranian people and is looking for a way to gain back some of that support, even superficially. An attack from the west would buoy the regime and damage the work being done by the opposition.

((WN)) What is the need for Iran to have a nuclear programme, are they doing it for energy or for weapons?

AAF: Iran makes clear its intentions for the nuclear program through its actions. The regime expresses desire to annihilate Israel almost daily, and has repeatedly refused negotiation and inspection of its nuclear sites. Also you can find several type of energies in Iran and at all they don’t need to have this expensive and dangerous nuclear energy. For sure Islamic republic of Iran wants to have Nuclear bomb.

((WN)) If Iran does not listen and change course with regards to its nuclear program, do you think that the United Nations will apply more sanctions?

AAF: It took a very long time to sanction the Islamic Republic to the extent it is now, and since the UN continues to send negotiators to the table to discuss Iran’s nuclear program, tighter sanctions at this point in time are unlikely. It is our responsibility at Iranian opposition to inform United Nations about this regime’s threat to international community. We should move much more organize[d] and faster to cut Islamic Republic’s diplomatic relationship with the world. Our campaign on oil sanctions showed us it is possible.

((WN)) Do you think that the United States is particularly unhappy and international relations are poor considering that Iran recently captured a drone and refused to return it?

AAF: While a failure militarily and with regard to foreign policy, the captured drone incident is a relatively small event in the context of ongoing tensions between the United States and the Islamic Republic.
Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_Amir_Abbas_Fakhravar_about_Iranian_nuclear_intentions&oldid=4635268”
Posted in Uncategorized
<div class=World’s most expensive hotel-casino opens in Las Vegas
" />

World’s most expensive hotel-casino opens in Las Vegas

Friday, April 29, 2005

The world’s most expensive hotel-casino ever has opened in Las Vegas, Nevada. The casino, which was designed and built over a period of five years, cost US$2.7 billion to construct. The hotel stands nearly fifty stories above the Las Vegas valley, with a 180-foot tall mountain in front of the main entrance.

Numerous lavish touches contributed to the high expense of the development. The sign in front of the Wynn property has an unusual mechanical design, with a large piece containing the Wynn logo, which can move vertically up or down as different announcements are presented.

“I think it’s going to start a shift of power. It’s been the south for a long time. Things will start moving to the north because of Wynn Las Vegas, Sheldon Adelson with the expansion of the Venetian, the New Frontier — that whole area will become the new hot area of Las Vegas for the next decade or so,” gaming expert Anthony Curtis told Las Vegas KLAS TV.

As the property opened to the public, developer Steve Wynn greeted visitors at the front entrance.

“It’s always fascinating to watch people enter the thing and get their first moment after we open the doors,” Wynn told the Las Vegas Review-Journal.

File:WynnSign.JPG

Analysts are not too concerned about the cost of the Wynn development. Wynn paid off the cost of The Mirage hotel-casino in 18 months, much earlier than the planned seven years for which the debt had been scheduled for repayment.

“If you remember the opening of The Mirage in 1989, Wynn needed to make a nut of $1 million a day. Everyone thought he was nuts; ‘couldn’t be done,’ they all said,” Las Vegas history department Chairman Hal Rothman told the Las Vegas Review-Journal.

Wynn sold his interest in Mirage Resorts to MGM Grand (which became MGM Mirage and is now run by Kirk Kerkorian) for US$6.4 billion back in 2000, then turned around and purchased the property for the Wynn hotel-casino for US$275 million. The property was previously the home of the Desert Inn.

The hotel has 2,359 rooms, and a few hundred deluxe suites and “parlors” for high rollers. The casino has 1,960 slot machines and 137 table games on a 111,000 square foot casino floor. A FerrariMaserati dealership and the Le Reve stage show, featuring a million gallon water tank, round out the expensive offerings.

A round of golf will go for US$500 on the elaborate golf course located behind the main building.

All of these specifications add up to a record construction cost of over one million US dollars per room. Other expensive Las Vegas properties cost a fraction of the price, such as the Bellagio, which cost half the price at US$533,000 per room. The most expensive hotel property in the world was previously the Grand Wailea Resort in Maui, Hawaii, which cost US$775,000 per room.

“Yes, (Wynn) may be in over his head, but then he has found ways to survive before,” Las Vegas professor Bill Thompson told the Las Vegas Review-Journal.

Several of Wynn’s largest competitors spoke with admiration of the property and looked forward to its impact on Las Vegas.

“I’ve never understood the hand-wringing about something new, especially in Las Vegas and Atlantic City,” Harrah’s Chairman and CEO Gary Loveman told the Las Vegas Review-Journal.

Other casino bosses from the Mandalay and the MGM Mirage had positive comments as well, hoping to pick up some new business from the development.

“It’s a positive in terms of bringing more visitors,” Mandalay Resort Group President and CEO Glenn Schaeffer told the Las Vegas Review-Journal.

“Steve will build a great property and bring new people to town. If we’re doing what we’re supposed to be doing, then we’ll pick up some of that business also,” MGM Mirage Chairman and CEO Terry Lanni told the Las Vegas Review-Journal.

Thousands of visitors gathered for hours in front of the property before it opened. Security guards had to monitor the number of visitors entering the building.

“I think it’s spectacular,” David Schwartz, coordinator of the Gaming Studies Research Center at the University of Nevada Las Vegas told Reuters.

“People were pushing and shoving,” Las Vegan Kathie Anderson told Associated Press.

“There is nobody in the world who creates such entertaining and beautiful casinos,” British billionaire Richard Branson told Associated Press from the casino floor. “I would say every other casino must be nervous. He’s lifted the bar dramatically,” Branson said.

“This would be hard to top,” Las Vegan Marlene DeMarco told Reuters.

Retrieved from “https://en.wikinews.org/w/index.php?title=World%27s_most_expensive_hotel-casino_opens_in_Las_Vegas&oldid=4467276”
Posted in Uncategorized
Using Beautifully Design Business Cards To Promote Business

Using Beautifully Design Business Cards To Promote Business

Submitted by: Johnray Daniels

Advertising and promotions are two different ideas. Advertising basically concentrates on showcasing the products or services being offered whereas promotions focuses more on building the brand of the business. Promotions highlight your business to customers and generated new sales and increases sales. It tells the market that you are open for business in the most creative and affordable way. This is why promotion is ideal for business owners who are on a shoestring budget.

The biggest question now is which promotional tool to use. There are actually plenty of low cost tools you can use these days. It s always best to start with business card printing. The business cards are simple tools that will let you differentiate yourself and your business from your competitions. They will let you reach out to your target customers in the most attractive and compelling manner.

If you are looking for an innovative promotional strategy, then what you need is the business cards. Despite being old school, these cards can be innovated in order to come up with attractive designs. In the recent years, new printing techniques are available that will help you create the best business cards. You can virtually use any color, font, card stock, and texture that will ensure to produce the best card that has the best look and feel. If you want your business or your message to stand out, you need to make sure that your cards are beautifully designed.

[youtube]http://www.youtube.com/watch?v=GDmQ0rqdPsk[/youtube]

With this approach in mind, it would be easy for you to promote your new product line or your business to your target customers. You have a huge range of design choices to choose from. Even if you simply want to introduce yourself to your customers, the wide design choices will let you create cards that best reflect your business image.

In designing your cards, it is important to remember the different design elements. You can t just throw in any design you want and assume that people will respond to it positively. As much as possible you create a design that reflects your business and the message that you want to convey to your customers.

Careful planning is the key to an effective business card design. You need to plan ahead in order to come up with the right design that will appeal to your customers. If there is a certain feeling that you want to convey with your cards, you need to carefully pick the right elements to incorporate in your business card templates in order to evoke the right feeling. If you are not too familiar with business card design, you can always hire a graphic designer and hire the right printing company to ensure you get the best cards for your business. They will help all throughout the process and make sure you have the best cards.

It doesn t actually take a lot to create your business cards. If you know your goal and what you want to achieve with your cards, it would easy for you to create the design that will let you achieve that goal. Business cards are cost effective to generate market exposure, sales, and repeat customers. With the right budget and design, you can easily accomplish your goals and get endless sales opportunities.

About the Author: For more information and inquiries about the article feel free to visit:

printplace.com/printing/business-card-printing.aspx

and

printplace.com/printing/business-card-templates.aspx

Source:

isnare.com

Permanent Link:

isnare.com/?aid=855804&ca=Marketing

<div class=GM and Chrysler receive Canadian loans amid US restructuring ultimata
" />

GM and Chrysler receive Canadian loans amid US restructuring ultimata

Friday, April 3, 2009

General Motors (GM) and Chrysler will receive bridge loans from the government of Canada and the provincial government of Ontario, however no more will be forthcoming from either Canadian or US governments unless the companies can reinvent themselves.

“This is a regrettable but necessary step to protect the Canadian economy. We are doing this on the assumption that we obviously cannot afford either in the United States or Canada a catastrophic short-term collapse.” said Stephen Harper, Prime Minister of Canada.

“We cannot, we must not, and we will not let our auto industry simply vanish. This industry is, like no other, an emblem of the American spirit; a once and future symbol of America’s success,” said Barack Obama, President of the United States. “These companies – and this industry – must ultimately stand on their own, not as wards of the state.”File:Sinsheim quer.jpg

Chrysler will receive CA$1 billion and may in fact be eligible for as much as CA$4 billion. If Chrysler succeeds in the next 30 days with a restructuring plan it would be eligible for a US$6 billion loan. A part of Chrysler’s restructuring plan must include a partnership with Fiat within 30 days to appease the US administration. Fiat is a supplier of smaller fuel-efficient vehicles, and the merger will help Chrysler to be viable in the North American market. A Chrysler court bankruptcy would inevitably lead to it being sold off.

As a part of Chrysler’s restructuring plans, Tom LaSorda, the president of Chrysler announced that Canadian operations would fold if it does not receive both the US commitment of $2.3 billion of aid and a new Canadian Auto Workers CAW contract to reduce all-in costs by CA$19 per hour. As a result of this announcement Chrysler’s auto sales volume in Canada dropped 23% compared to March of 2008.

GM has until the end of May to restructure its company to receive up to CA$7.5 billion. As part of the companies restructuring, General Motor’s chief executive Rick Wagoner was replaced Sunday with Fritz Henderson, the current chief operating officer. Henderson spoke out on Tuesday that GM has submitted a restructuring plan which would close five plants, and this may be increased to meet the requirements for financial aid. He is in full compliance with Obama’s auto task force to seek bankruptcy if GM cannot negotiate with their unions, bondholders and others.

GM recently brought forward the “GM Total Confidence” program providing consumer purchase protection for customers who lose their job for economic reasons within the first two years from purchase. As a result of Chrysler’s restructuring announcement in Canada, GM’s Canadian vehicle sales volume fell only 17.3% compared to 2008, an increase from the previous month.

GM must reduce some of its legacy costs which include its pensions and union health care costs. A part of GM’s ailments arose from investing in supplying truck and SUVs during an economy of high gas prices when consumers were demanding fuel efficient vehicles.

Tony Clement, Canada’s Minister of Industry, is hoping that the CAW will support the restructuring process and re-negotiate their agreement. Whereas a United Auto Workers negotiator has said, “I don’t see how the UAW will do anything until they see what the bondholders will give up.”

The Obama administration is looking toward bankruptcy proceedings for the automakers, “as a mechanism to help them restructure quickly and emerge stronger. [It will] quickly clear away old debts that are weighing them down. What we are asking is difficult. It will require hard choices by companies. It will require unions and workers who have already made painful concessions to make even more. It will require creditors to recognise that they cannot hold out for the prospect of endless government bailouts.” said Obama.

The auto parts suppliers and IT software exporters in India have already been affected by the declining auto sales. GM and Chrysler software contracts provide US$300 to 350 million a year to vendors in India. As well these two major automakers usually award US$1 billion contracts to auto parts suppliers. “We are worried and closely watching the developments in the US to gauge the impact. The decline in auto sales in the US has already hit the order books of Indian suppliers,” said a Delhi auto parts supplier.

“Going forward, the industry will undoubtedly be smaller, but if our efforts are successful it will be viable and it will support good jobs for Canadians,” said Clements.

Betty Sutton, Ohio’s Congresswoman put forward the CARS act which provides a US$3,000 to 5,000 incentive for those who trade in their vehicle for a fuel-efficient car. “It clearly stimulates the economy, and it gets the consumer into the showroom and gets them buying again. But importantly — and this is what I particularly like about it — it really helps the environment quite a bit in two respects.” said William Clay Ford Jr., executive chairman of Ford Motor Co.

Ford Motor Company has not come forward with requests for assistance.

Since December GM and Chrysler have received US$17.4 billion government loans.

HAVE YOUR SAY
How should the automakers re-invent themselves?
Add or view comments
Retrieved from “https://en.wikinews.org/w/index.php?title=GM_and_Chrysler_receive_Canadian_loans_amid_US_restructuring_ultimata&oldid=4455686”
Posted in Uncategorized
<div class=UEFA Cup: quarter-final first leg round up
" />

UEFA Cup: quarter-final first leg round up

Thursday, April 5, 2007

All four quarterfinal matches occurred Thursday in the UEFA Cup, with all three Spanish sides remaining in the competition winning their games. Only one match ended in a draw, that being the game between AZ Alkmaar and Werder Bremen.

Retrieved from “https://en.wikinews.org/w/index.php?title=UEFA_Cup:_quarter-final_first_leg_round_up&oldid=851952”
Posted in Uncategorized
Prerequisites For Becoming A Cosmetic Dentist}

Prerequisites For Becoming A Cosmetic Dentist}

Submitted by: Lewis Cole

A cosmetic dentist is a post slightly higher or different from the post of a regular dentist. The main difference is that the former works solely with the intention of improving the functionality and appearance of the mouth, teeth, gums, and overall jaw of the patient. A patient who goes to a cosmetic dentist will be one who will be more concerned about the look of his or her teeth or jaw line rather than dental hygiene or other dental diseases and problems. With the advancements in technology, the field and work of this specialist has improved tremendously with many new techniques, tools, equipment, and methods being introduced making the impossible possible. The most notable goal is to improve the aesthetics of its patients mouth thus increasing the patients self- esteem and confidence. A cosmetic dentist has a very keen eye towards details and knows exactly how to create that perfect Hollywood smile.

The field of cosmetic dentistry is very extensive and if you are interested in becoming a cosmetic dentist, you will have to take up extra courses and trainings to specialize in this particular field. To start out, the first steps that any person can take is to be particularly keen towards his or her high school grades. This initial step is very important and must be passed with hard work. This is the only way you can get admission in a good college that will help you become a cosmetic dentist, which is your dream career. Therefore, start by focusing on your studies in high school so that you can achieve a good grade point average.

[youtube]http://www.youtube.com/watch?v=GvTEsSkT9s8[/youtube]

The field of cosmetic dentistry is very competitive and in order to get into any good university program in order to become a cosmetic dentist, you really need to work hard in getting good grades. Once you achieve a high grade point average, you need to start focusing on the next test, which is either GAT, SAT, or ACT. Get as many prospectuses as you can of different universities and colleges that are offering the course. Check out what their requirements are. Most of them will ask for your SAT or GAT score. Always make sure that you apply in multiple places so that you have a choice when deciding which college to join. For this, you might need to take both of these SAT and GAT tests. Make sure your score is really high in both tests. This will add points and will increase your chances in getting admission in the best college.

Extracurricular activities are also a crucial part considered before admission. Make sure that you are an active participant in different kinds of activities and highlight them in your resume or application form. These surely add a lot of points on your scores and improve your chances in getting into the college of your choice. Another test that students interested in becoming a cosmetic dentist often take is the DAT test, which stands for Dental Admissions Test. This test is specifically for all those colleges that offer specialized courses. Taking up the right courses in high school is also important. Make sure you do not miss out on any health courses, physics, chemistry, and of course biology. These subjects are crucial for getting admission into any good cosmetic dentist university program.

If you successfully fulfill all the requirements, you will have no problem in getting admission into the best cosmetic dentist programs of the world.

About the Author: Finding the best

Cosmetic Dentist Beverly Hills

for you, especially the one near to you is easier online. Click here for

Dentist Beverly Hills

.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1106241&ca=Medical+Business}

<div class=Surgeons reattach boy’s three severed limbs
" />

Surgeons reattach boy’s three severed limbs

Tuesday, March 29, 2005A team of Australian surgeons yesterday reattached both hands and one foot to 10-year-old Perth boy, Terry Vo, after a brick wall which collapsed during a game of basketball fell on him, severing the limbs. The wall gave way while Terry performed a slam-dunk, during a game at a friend’s birthday party.

The boy was today awake and smiling, still in some pain but in good spirits and expected to make a full recovery, according to plastic surgeon, Mr Robert Love.

“What we have is parts that are very much alive so the reattached limbs are certainly pink, well perfused and are indeed moving,” Mr Love told reporters today.

“The fact that he is moving his fingers, and of course when he wakes up he will move both fingers and toes, is not a surprise,” Mr Love had said yesterday.

“The question is more the sensory return that he will get in the hand itself and the fine movements he will have in the fingers and the toes, and that will come with time, hopefully. We will assess that over the next 18 months to two years.

“I’m sure that he’ll enjoy a game of basketball in the future.”

The weight and force of the collapse, and the sharp brick edges, resulted in the three limbs being cut through about 7cm above the wrists and ankle.

Terry’s father Tan said of his only child, the injuries were terrible, “I was scared to look at him, a horrible thing.”

The hands and foot were placed in an ice-filled Esky and rushed to hospital with the boy, where three teams of medical experts were assembled, and he was given a blood transfusion after experiencing massive blood loss. Eight hours of complex micro-surgery on Saturday night were followed by a further two hours of skin grafts yesterday.

“What he will lose because it was such a large zone of traumatised skin and muscle and so on, he will lose some of the skin so he’ll certainly require lots of further surgery regardless of whether the skin survives,” said Mr Love said today.

The boy was kept unconscious under anaesthetic between the two procedures. In an interview yesterday, Mr Love explained why:

“He could have actually been woken up the next day. Because we were intending to take him back to theatre for a second look, to look at the traumatised skin flaps, to close more of his wounds and to do split skin grafting, it was felt the best thing to do would be to keep him stable and to keep him anaesthetised.”

Professor Wayne Morrison, director of the respected Bernard O’Brien Institute of Microsurgery and head of plastic and hand surgery at Melbourne’s St Vincent’s Hospital, said he believed the operation to be a world first.

Retrieved from “https://en.wikinews.org/w/index.php?title=Surgeons_reattach_boy%27s_three_severed_limbs&oldid=440114”
Posted in Uncategorized
<div class=People bid farewell to elderly Shinkansen super-express in Japan
" />

People bid farewell to elderly Shinkansen super-express in Japan

Wednesday, December 17, 2008

The final farewell train in the first series of Shinkansen super-express, called zero-kei (0 Series), ran through western Japan Sunday afternoon from Shin-Osaka to Hakata. 0 Series has served in Japan since 1964, undergoing some model changes, and was retired from regular runs at the end of the last month. Extra farewell runs were scheduled for three days, with all seats allowed to be reserved, and this was the final run.

On Sunday in Shin-Osaka station, a farewell ceremony for Shinkansen 0 Series began at 14:30, where those who contributed to its debut were invited. Around 14:45, the train slowly appeared to enter Track 20. The head and tail cars changed roles, and the train got ready by 14:48 as HIKARI 347 bound for Hakata. And, at 14:56, blowing a long horn, the 0-Series train left for the final trip.

Japanese news media report that approximately 2,800 people gathered to see off the final departure, so did many in the stations the train stopped by. Lastly, the train arrived at Hakata as scheduled at 18:01, welcomed by about 1,600 fans.

Shinkansen network was launched on 1 October 1964, just before Tokyo Olympic Games, with a route connecting the capital Tokyo and Osaka City (now operated by JR-Central). The route for 0-Series trains was gradually extended to the west, which in 1975 reached Hakata area of Fukuoka City (now by JR-West).

Shinkansen 0 Series has a characteristic round face with a part like a shallow bowl, and was nicknamed “dango-bana” or “dangoppana” (literally, “dumpling nose”). At the time of its debut, 0 Series ran at a maximum speed of 210 km/h, which was the world’s highest. HIKARI, meaning beam or light, was the name of trains for the faster service. Even while more modern and faster series were rising, 0 Series continued to serve for some years, but in 1999 it ceased from JR-Central services, and in March 2000 from regular HIKARI runs of JR-West.

According to the media, remaining 0-Series Shinkansen cars are destined to be scrapped. Some other cars, which were withdrawn earlier, are preserved in museums including one in Osaka and National Railway Museum in the U.K.

Retrieved from “https://en.wikinews.org/w/index.php?title=People_bid_farewell_to_elderly_Shinkansen_super-express_in_Japan&oldid=771353”
Posted in Uncategorized
Break Through The Noise With Your Communication

Break Through The Noise With Your Communication

Communication is not just about providing a message; it is about having the message heard and understood. Ideally, communication goes a step beyond. For our message to really make a difference, to be ‘successful’ communication, we need the receiver to interact and take action. Sometimes our communications are purely informational, but that is rare indeed; usually we are attempting to invoke an active response: renew your membership, sign up for our newsletter, buy this widget, register for our conference, or call your legislator. Thus, anything short of interaction is a fail. But, how do we break through?

People are People

Your receivers are your clients, members, or perspective customers. They are not dollar signs, numbers, bots, or head counts. So, first and foremost, remember that you are dealing with people. Each human being is different, with different sensibilities, likes, dislikes, and thoughts about you and your message. Long gone are the Henry Ford days when he arrogantly proclaimed you can have his Model T in any color you want, as long as it is black. Today, we want to be treated as the unique souls that we are. Luckily, tech can help with that. Build your mass message as if you were sending it only to one of your favorites, then use tech to mass customize the message by replacing words, phrases, names, and titles to adapted it to each specific receiver.

Roar Like a Guerrilla

Try guerrilla tactics. Guerrilla tactics are the art of surprise and catching the receiver off-guard, in this case, of course, in a good way. Your message can really breakthrough to the executive if you can reach them while they are relaxing with their Saturday morning coffee rather than at the bustling office. Or, if you can catch their eye right after a game of golf or racquetball. Or, while they are at a conference or on vacation. Meaning, be there in the unsuspected place in an unusual manner.

Define guerrilla differently. Think of a guerrilla approach as something your organization hasn’t done before or in a long while; not necessarily as something new to the world that has never been tried before. Set a percentage of your communications aside for the guerrilla in you. Perhaps 10-15% of your communications plan and budget. Then, as always, monitor it, test it, analyze it, and even graph it. If it is a successful tactic, next year it becomes part of the main plan with 10-15% tried on something new.

What’s Old is New Again

You can be a guerrilla by digging up old approaches and re-applying them as a piece of your current plan. A great example of what’s-old-is-new-again is direct mail. Once the mainstay of marketers and communicators everywhere, direct mail has been nearly abandoned in the last two decades in favor of the inexpensive mass electronic mediums. This makes direct mail prime for reaching your receiver. Except during election season, receivers simply do not get that much direct mail; thus, the scourge of the piles of paper junk mail has become a thing of past generations. Direct mail maybe be ripe to be used in your communications plan once again.

Other breakthrough tactics include sending holiday cards on non-traditional holidays when yours may be the only one the receiver receives, or sending chocolates with your logo emblazoned, or painting your vehicle with your company colors in a wild, flamboyant fashion. Consider, renting out a movie theater and inviting them to the premier of a new anticipated blockbuster on the Thursday before the official release, complete with popcorn and soda. Maybe try hiring actors to dress like superheroes for selfie photos in front of your step-and-repeat at the town fair or before the big game. The point is: observe others, get ideas from TV and movies, be different, try new things. Breaking through can be about… well… being different, being unpredictable, being creative.

Breaking through doesn’t meaning breaking the fundamental rules of communication and marketing. It doesn’t mean to send fewer communications or too many. It doesn’t mean rewriting the book or forgetting the proven science of the past. No, instead, breaking through means really remembering. Remember the golden rule, that you should treat people the way you want to be treated. You want to feel special. Make them feel that way. Remember to always use strong writing skills with proper grammar and punctuations, while being as uniquely you as you can be. And, remember to stay within the guidelines of your organization’s philosophy, style, and image. After that, breaking though is about having fun with it, capturing their attention, then telling them something worth hearing, seeing, or reading.

If you found this article insightful and useful, you may similarly appreciate the other three articles from this four-part series on communications: The Goldilocks Zone of Communication, Anatomy of a Communication Message, and Do It Their Way: Connecting with Clients & Members.

<div class=Shimon Peres discusses the future of Israel
" />

Shimon Peres discusses the future of Israel

Wednesday, January 9, 2008

This year Israel turns sixty and it has embarked upon a campaign to celebrate its birthday. Along with technology writers for Slate, PC Magazine, USA Today, BusinessWeek, Aviation Weekly, Wikinews was invited by the America-Israel Friendship League and the Israeli Foreign Ministry to review Israel’s technology sector. It’s part of an effort to ‘re-brand the country’ to show America that there is more to Israel than the Palestinian conflict. On this trip we saw the people who gave us the Pentium processor and Instant Messaging. The schedule was hectic: 12-14 hours a day were spent doing everything from trips to the Weizmann Institute to dinner with Yossi Vardi.

On Thursday, the fifth day of the junket, David Saranga of the foreign ministry was able to arrange an exclusive interview for David Shankbone with the President of Israel, Nobel Peace Prize recipient Shimon Peres. For over an hour they spoke about Iranian politics, whether Israel is in danger of being side-lined in Middle Eastern importance because of Arab oil wealth, and his thoughts against those who say Israeli culture is in a state of decay.

The only crime I committed was to be a little bit ahead of time. And if this is the reason for being controversial, maybe the reason is better than the result.

Shimon Peres spent his early days on kibbutz, a bygone socialist era of Israel. In 1953, at the age of 29, Peres became the youngest ever Director General of the Ministry of Defense. Forty years later it was Peres who secretly gave the green light for dialogue with Yassir Arafat, of the verboten Palestine Liberation Organization. It was still official Israeli policy to not speak with the PLO. Peres shares a Nobel Peace Prize with Yitzak Rabin and Arafat for orchestrating what eventually became the Oslo Accords. The “roadmap” that came out of Oslo remains the official Israeli (and American) policy for peace in the Palestinian conflict. Although the majority of Israeli people supported the plans, land for peace was met with a small but fiery resistance in Israel. For negotiating with Arafat, former Prime Minister Benjamin Netanyahu shouted at Peres, “You are worse than Chamberlain!” a reference to Hitler’s British appeaser. It was during this time of heated exchanges in the 1990s that Yitzhak Rabin was assassinated by Yigal Amir, a Jew who thought it against Halakhic law to give up land given by God (Hashem).

Peres is the elder statesman of Israeli politics, but he remembers that he has not always been as popular as he is today. “Popularity is like perfume: nice to smell, dangerous to drink,” said Peres. “You don’t drink it.” The search for popularity, he goes on to say, will kill a person who has an idea against the status quo.

Below is David Shankbone’s interview with Shimon Peres, the President of Israel.

Retrieved from “https://en.wikinews.org/w/index.php?title=Shimon_Peres_discusses_the_future_of_Israel&oldid=1976275”
Posted in Uncategorized